At Fruit Valley Web Design, we build custom websites without relying on page builders. Each site is designed specifically for your business and then coded by hand giving us unmatched flexibility in design, enhanced security, and noticeably faster load times. We have the same goal with every site we make. High Google PageSpeed scores, mobile responsiveness, and quality content. All of these directly impact your search engine rankings and convert visitors into leads.
Your website being slow can have a massive negative impact on the amount of traffic you get. Things happen fast online and if your site takes to long to load users will just leave rather than wait around for it. If your website takes more than three seconds to display content you end up losing 50% of your traffic. Achieving fast load times isn't necessary when it comes to building a website but doing so is crucial if you want to maximize the sites effectiveness.
When it comes to SEO the fact of the matter is that no one totally knows what the perfect strategy is. Googles algorithm is proprietary and only they know how it works. However Google has come out and directly stated certain qualities they take into consideration when ranking websites. These include things like Page Speed, mobile friendliness, accessibility, site structure, and overall content quality. We find the if we construct a site with the technical qualities Google has stated they look for and populate it with relevant content that the end result is typically well worth the effort.
The faster your website loads the better your ads will convert. Users will be less likely to back out before content is displayed, and you will have a lower cost-per-click which can add up to hundreds of dollars depending on your ad spend.
Hackers often look for vulnerabilities in WordPress and publicly share their findings. From there, others write automated tools that scan the internet for unpatched websites and exploit those weaknesses, often taking control of the site entirely. This means WordPress sites need constant updates to stay protected. If updates are delayed, even briefly, your website could be at serious risk.
At Fruit Valley Web Design, we take a different approach. Our static websites sidestep these issues entirely. They don't rely on plugins or databases, making them as secure as a website can be so you don't have to worry about falling behind on updates or whether your site has been compromised.
Today, over 60% of online traffic comes from mobile devices. If your business website isn't optimized for mobile, you're delivering a poor experience to more than half of your visitors. We make sure your website looks and functions perfectly on every screen size, not just desktops. That means no cut-off text, oversized images, or overlapping elements, just a smooth, professional experience for every visitor.
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